GC – Mark: Certified Service Quality
Service Quality is the extent to which the services of an organization correspond with the expectations of clients.
During the past few decades, service quality has become a major area of attention to managers and researchers, owing to its strong impact on business performance, customer satisfaction, customer loyalty and profitability. For an organization to gain competitive advantages, it must gather information on market demands and compare it with other organizations, for the purpose of enhancing service quality. In order for an organization to obtain the GC-Mark “Certified Service Quality”, the implementation of a efficient quality management system is required. After a successful assessment, the GC-Mark can be used for promotional purposes and in all stakeholder communication.
The GC-Mark for Certified Service Quality:
- Confirms that the organization has made service quality its top priority
- Ensures that a service quality management system is in place
- Includes an on-site audit to identify potential for improvement